Description
Book SynopsisRetail Buying, Seventh Edition integrates math concepts throughout the text to guide students through typical buying tasks, from identifying potential customers, to creating a six-month merchandising plan, to developing sales forecasts. Updated with examples and trends from across the world, this book will keep readers informed on how the retailing industry is adapting to changes like an increased focus on sustainability, the growth of digital retailing, and impacts from the coronavirus pandemic. Practice problems and updated information tables further help students to analyze and interpret data across relevant subjects like global buying and sourcing, omnichannel retailing, and social media.
New to this Edition: -Updated coverage of the coronavirus pandemic and the expanding usage of social media and mobile technologies-Increased emphasis on product sustainability and changing consumer behavior -New and updated Trendwatch and Snapshot features
Instructor Resource
