Description

Book Synopsis
Retail Buying, Seventh Edition integrates math concepts throughout the text to guide students through typical buying tasks, from identifying potential customers, to creating a six-month merchandising plan, to developing sales forecasts. Updated with examples and trends from across the world, this book will keep readers informed on how the retailing industry is adapting to changes like an increased focus on sustainability, the growth of digital retailing, and impacts from the coronavirus pandemic. Practice problems and updated information tables further help students to analyze and interpret data across relevant subjects like global buying and sourcing, omnichannel retailing, and social media.New to this Edition: -Updated coverage of the coronavirus pandemic and the expanding usage of social media and mobile technologies-Increased emphasis on product sustainability and changing consumer behavior -New and updated Trendwatch and Snapshot featuresInstructor Resource

Retail Buying

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    By Richard Clodfelter

    £71.24

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    RRP £74.99 – you save £3.75 (5%)

    Order before 4pm on Thursday for delivery by Sat 14 Nov 2026.

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      Book details

      Publisher Bloomsbury
      Imprint Bloomsbury Publishing PLC
      Published 1/15/2022
      ISBN-13 9781501375729
      978-1501375729
      ISBN-10 1501375725
      Also in:
      Fashion and textile design

      Description

      Book Synopsis
      Retail Buying, Seventh Edition integrates math concepts throughout the text to guide students through typical buying tasks, from identifying potential customers, to creating a six-month merchandising plan, to developing sales forecasts. Updated with examples and trends from across the world, this book will keep readers informed on how the retailing industry is adapting to changes like an increased focus on sustainability, the growth of digital retailing, and impacts from the coronavirus pandemic. Practice problems and updated information tables further help students to analyze and interpret data across relevant subjects like global buying and sourcing, omnichannel retailing, and social media.New to this Edition: -Updated coverage of the coronavirus pandemic and the expanding usage of social media and mobile technologies-Increased emphasis on product sustainability and changing consumer behavior -New and updated Trendwatch and Snapshot featuresInstructor Resource

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