Description

*The first book to cover events management from a research angle *Includes a number of case studies to provide a well-rounded approach to the subject *Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology

Research Themes for Events

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Hardback by Anna Borley , Rebecca Finkel

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*The first book to cover events management from a research angle *Includes a number of case studies to provide a... Read more

    Publisher: CABI Publishing
    Publication Date: 25/10/2013
    ISBN13: 9781780642529, 978-1780642529
    ISBN10: 1780642520

    Number of Pages: 192

    Non Fiction , Business, Finance & Law

    Description

    *The first book to cover events management from a research angle *Includes a number of case studies to provide a well-rounded approach to the subject *Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology

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