Description
Book Synopsis*The first book to cover events management from a research angle *Includes a number of case studies to provide a well-rounded approach to the subject *Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology
Table of ContentsChapter 1: Introduction, Finkel, McGillivray, McPherson & Robinson Chapter 2: Events and Community Development, Jepson & Clarke Chapter 3: Events and Social Capital, Misener Chapter 4: Events and Volunteerism, McGillivray, McPherson & Mackay Chapter 5: Events and Motivations, Gelder & Robinson Chapter 6: Events and Sexual Identity, Waitt & Markwell Chapter 7: Events and Economics, Jago & Dwyer Chapter 8: Events and Management, Goldblatt Chapter 9: Events and Sport Tourism, Nauright, Giampiccoli & Lee Chapter 10: Events and Media Spectacle, Frew Chapter 11: Events and Political Agendas, Finkel Chapter 12: Events and Resistance, McGillivray & Jones Chapter 13: Events and Environmental Awareness, Robinson, Borley & Wale Chapter 14: Events and Technology and Social Media, Foley & Hunt Chapter 15: Conclusions
