Description
Book SynopsisIn
Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the wholeresearch process, from initial ideas, through to writing up and presenting the findings.
Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional by-hand' methods. Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research.
The book is complemented by examples of tourism destinationsfrom Spain, Switzerland, Italy and India, and a selection of PowerPoint slides for lecturers.
Suitable for undergraduate and foundation degree students undertaking a research project in Tourism, Hospitality o
Table of Contents
Chapter 1: What is Research? Chapter 2: Research Methods Chapter 3: Planning a Project Chapter 4: Selecting a Sample Chapter 5: Quantitative Data Collection Methods Chapter 6: Qualitative Data Collection Methods Chapter 7: Analysing the Data: A Quantitative Approach Chapter 8: Analysing the Data: A Qualitative Approach Chapter 9: Writing Up, Presenting and Publishing the Results
