Description

Book Synopsis

This volume provides an essential roster of primary research methods as they apply to health communication inquiry. Editor Bryan B. Whaley brings together key health communication researchers to write about their primary methodological areas. Their chapters offer guidance and insights for a variety of approaches to answering research questions. The methods included here cover:

  • Exploration and Description: interview/focus groups, case study, ethnography, and surveys;

  • Examining Messages and Interpersonal Exchanges: narrative analysis, conversational analysis, analyzing physician-patient interactions, social network analysis, and content analysis;

  • Causal Explication: experimental research, meta-analysis, and meta-synthesis; and

  • Cultural, Population, and Critical Concerns: rhetorical methods and criticism, and methodological issues when investigating stigmatized populations, and groups with

    Table of Contents

    METHOD MATTERS

    EXPLORATON AND DESCRIPTION

    Interview/Focus Group

    Case Study

    Ethnography

    Surveys

    EXAMINING MESSAGES AND INTERPERSONAL EXCHANGES

    Narrative Analysis

    Conversation Analysis

    Analyzing Physician-Patient Interactions

    Social Network Analysis

    Content Analysis

    CAUSAL EXPLICATION

    Experimental

    Meta-Analysis

    Meta-Synthesis

    CULTURAL, POPULATION, AND CRITICAL CONCERNS

    Rhetorical Methods and Criticism

    Methodological Issues: Stigmatized Populations

    Methodological Issues: Health Disparities

    METHOD REFLECTIONS

Research Methods in Health Communication

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    A Hardback by Bryan B. Whaley

    15 in stock

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      Publisher: Taylor & Francis
      Publication Date: Publication Date: 6/25/2014 12:00:00 AM
      ISBN13: 9780415531856, 978-0415531856
      ISBN10: 0415531853
      Also in:
      Research methods / methodology Media studies

      Description

      Book Synopsis

      This volume provides an essential roster of primary research methods as they apply to health communication inquiry. Editor Bryan B. Whaley brings together key health communication researchers to write about their primary methodological areas. Their chapters offer guidance and insights for a variety of approaches to answering research questions. The methods included here cover:

      • Exploration and Description: interview/focus groups, case study, ethnography, and surveys;

      • Examining Messages and Interpersonal Exchanges: narrative analysis, conversational analysis, analyzing physician-patient interactions, social network analysis, and content analysis;

      • Causal Explication: experimental research, meta-analysis, and meta-synthesis; and

      • Cultural, Population, and Critical Concerns: rhetorical methods and criticism, and methodological issues when investigating stigmatized populations, and groups with

        Table of Contents

        METHOD MATTERS

        EXPLORATON AND DESCRIPTION

        Interview/Focus Group

        Case Study

        Ethnography

        Surveys

        EXAMINING MESSAGES AND INTERPERSONAL EXCHANGES

        Narrative Analysis

        Conversation Analysis

        Analyzing Physician-Patient Interactions

        Social Network Analysis

        Content Analysis

        CAUSAL EXPLICATION

        Experimental

        Meta-Analysis

        Meta-Synthesis

        CULTURAL, POPULATION, AND CRITICAL CONCERNS

        Rhetorical Methods and Criticism

        Methodological Issues: Stigmatized Populations

        Methodological Issues: Health Disparities

        METHOD REFLECTIONS

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