Description
Book SynopsisH. Russell Bernard''s Research Methods in Anthropology, Sixth Edition, is the standard for learning about the range of methods for collecting and analyzing qualitative and quantitative data about human thought and human behavior. In the first section of the book, students learn the elements of research design, including how to choose a research topic, how to develop research questions and hypotheses, and how to choose an appropriate sample for their research. In the next section, students learn the methods of data collection, including: open-ended interviewing, questionnaire design, participant observation, direct and indirect observation, building scales in the field, and taking and managing field notes. This section also introduces the methods for cultural domain analysis and network analysis. The last section of the book covers methods for analyzing all these kinds of data, including: finding and analyzing themes in text, conversation and narrative analysis, and decision modeling, a
Table of ContentsPreface v About the Author xiii 1 Anthropology and the Social Sciences 1 2 The Foundations of Social Research 23 3 Preparing for Research 54 4 Research Design: Experiments and Experimental Thinking 83 5 Sampling I: The Basics 114 6 Sampling II: Theory 131 7 Sampling III: Nonprobability Samples and Choosing Informants 145 8 Interviewing I: Unstructured and Semistructured 163 9 Interviewing II: Questionnaires 195 10 Interviewing III: Relational Data, Cultural Domains and Networks 233 11 Scales and Scaling 254 12 Participant Observation 272 13 Field Notes and Database Management 308 14 Direct and Indirect Observation 323 15 Introduction to Qualitative and Quantitative Analysis 354 16 Cognitive Anthropology I: Analyzing Relational Data, Cultural Domains and Networks 362 17 Cognitive Anthropology II: Decision Modeling, Taxonomies, and Componential Analysis 416 18 Text Analysis I: Interpretive Analysis, Narrative Analysis, Performance Analysis, and Conversation Analysis 437 19 Text Analysis II: Schema Analysis, Grounded Theory, Content Analysis, and Analytic Induction 459 20 Univariate Analysis 491 21 Bivariate Analysis: Testing Relations 527 22 Multivariate Analysis 570 iv Contents Appendix A: Table of Areas under a Normal Curve 598 Appendix B: Student’s t Distribution 601 Appendix C: Chi-Square Distribution Table 602 Appendix D: F Table for the .05 Level of Significance 604 Appendix E: Resources for Fieldworkers 606 References 611 Author Index 000 Subject Index 000
