Description

Book Synopsis

The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.



Table of Contents

Research methods – research techniques – public relations and advertising – netnography – experiment – case analysis – discourse analysis – Delphi method – focus group research – survey – quantitative researches – grounded theory – fear appeal – online communities – crisis communication – political advertisement – social movement.

Research Methods and Techniques in Public

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    A Paperback / softback by Bayram Aydin, Emine Sahin

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      Publisher: Peter Lang AG
      Publication Date: Publication Date: 24/05/2017
      ISBN13: 9783631718766, 978-3631718766
      ISBN10: 3631718764

      Description

      Book Synopsis

      The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.



      Table of Contents

      Research methods – research techniques – public relations and advertising – netnography – experiment – case analysis – discourse analysis – Delphi method – focus group research – survey – quantitative researches – grounded theory – fear appeal – online communities – crisis communication – political advertisement – social movement.

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