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Book Synopsis
Why are humans sometimes generous to each other? This remains a central question in social psychology, evolutionary biology, experimental economics, sociology, and other disciplines: if generous individuals provide benefits to others at a cost to themselves, then these costs imply that generosity will not evolve, not be learned, and/or not be chosen rationally. Despite these costs, humans often do help others at a cost to themselves. This book suggests that generous individuals can benefit in many ways for their acts, such that these reputational benefits can help explain why co-operative sentiment evolved and/or is learned through social reinforcement.

Reputation & the Evolution of Generous Behavior

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    A Paperback / softback by Pat Barclay

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      Publisher: Nova Science Publishers Inc
      Publication Date: Publication Date: 18/08/2010
      ISBN13: 9781616681531, 978-1616681531
      ISBN10: 1616681535

      Description

      Book Synopsis
      Why are humans sometimes generous to each other? This remains a central question in social psychology, evolutionary biology, experimental economics, sociology, and other disciplines: if generous individuals provide benefits to others at a cost to themselves, then these costs imply that generosity will not evolve, not be learned, and/or not be chosen rationally. Despite these costs, humans often do help others at a cost to themselves. This book suggests that generous individuals can benefit in many ways for their acts, such that these reputational benefits can help explain why co-operative sentiment evolved and/or is learned through social reinforcement.

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