Description
Book SynopsisReputation management techniques that work amidst the unceasing flow of information Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management. Covering a range of scenarios from ideal to catastrophic, this book provides a clear blueprint for preparation, execution, and beyond. The discussion focuses on data-driven, evidence-based strategies for the modern digital economy, providing actionable frameworks, practical roadmaps, and step-by-step blueprints for deploying advance analytics, predictive modeling, and big data techniques to successfully manage communications and reputation. You''ll learn how the right tools and people get the job done quickly, effectively, and cost-effectively, and how to identify and acquire the ones you need. Coverage includes the latest technology and cutting-edge applications, bringing you up to speed on what excellence in communications can realistically be.
Table of Contents
Acknowledgments
Introduction
Chapter 1: Welcome to the Networked Ecosystem
Chapter 2: Progress through the Revolutionary Storm: Why Data Science Matters
Chapter 3: The Digital Media Revolution Creates Completely New Business Models
Chapter 4:Breaking the Branding Sound Barrier: The Role of Reputation Strategy
Chapter 5: Reputation and Your Brand’s DNA
Chapter 6: The Economics of Reputation
Chapter 7: Cocreation Is Essential for Aligning Brands and Customers
Chapter 8: The Data Safety Net: Leveraging Evidence in the Midst of Crisis
Chapter 9: Reputational Partnering
Chapter 10: The Reputation Culture
Chapter 11: The Reputation Payoff: The High Stakes of Crisis Leadership
Chapter 12: The Future of Reputation
Recommended Reading
About the Book
Meet Our Experts
About the Author
Index
