Description

Book Synopsis
'Alpha has become a global phenomenon and, in this well-researched and compelling account, it has now found its historian.' —Professor Timothy Larsen (Wheaton College) for the Times Literary Supplement

Alpha is a global phenomenon,  one of the most famous and controversial brands in Christian evangelization. Launched internationally in 1993, it has attracted wide public commentary over the decades, not only among churches but also in mainstream television, radio and newspapers such as TheEconomist and TheNew York Times. Even Elle and Fabulous have covered Alpha. Over a million participants attend the course every year and it has been a powerful driver of Christian innovation and resurgence in a secular culture.
 
Alpha’s presiding genius, Nicky Gumbel, has won plaudits as a new Billy Graham for the modern age. As Alpha prepares to mark its thirtieth anniversary in 2023, Repacka

Trade Review
A tale of vision, determination and extraordinary marketing . . . It's a fascinating story * The Sunday Times *
It is a sympathetic picture, but not sycophantic. Space is given to the critics ... a well-written account of the early years of this significant and encouraging Christian enterprise. * Church Times *
A good read . . . Atherstone writes well. * Baptist Times *
A riveting and well-written story * Premier Christianity *
Accessible and lucid . . . a thoroughly theological history, weighing the full range of views on Alpha, positive and negative * English Churchman *
Meticulously researched * Life and Work *
Fascinating and informative * Prophecy Today *
Alpha has become a global phenomenon and, in this well-researched and compelling account, it has now found its historian. * TLS *

Repackaging Christianity

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Order before 4pm today for delivery by Sat 10 Jan 2026.

A Paperback / softback by Andrew Atherstone

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    View other formats and editions of Repackaging Christianity by Andrew Atherstone

    Publisher: Hodder & Stoughton
    Publication Date: 13/04/2023
    ISBN13: 9781399801539, 978-1399801539
    ISBN10: 1399801538

    Description

    Book Synopsis
    'Alpha has become a global phenomenon and, in this well-researched and compelling account, it has now found its historian.' —Professor Timothy Larsen (Wheaton College) for the Times Literary Supplement

    Alpha is a global phenomenon,  one of the most famous and controversial brands in Christian evangelization. Launched internationally in 1993, it has attracted wide public commentary over the decades, not only among churches but also in mainstream television, radio and newspapers such as TheEconomist and TheNew York Times. Even Elle and Fabulous have covered Alpha. Over a million participants attend the course every year and it has been a powerful driver of Christian innovation and resurgence in a secular culture.
     
    Alpha’s presiding genius, Nicky Gumbel, has won plaudits as a new Billy Graham for the modern age. As Alpha prepares to mark its thirtieth anniversary in 2023, Repacka

    Trade Review
    A tale of vision, determination and extraordinary marketing . . . It's a fascinating story * The Sunday Times *
    It is a sympathetic picture, but not sycophantic. Space is given to the critics ... a well-written account of the early years of this significant and encouraging Christian enterprise. * Church Times *
    A good read . . . Atherstone writes well. * Baptist Times *
    A riveting and well-written story * Premier Christianity *
    Accessible and lucid . . . a thoroughly theological history, weighing the full range of views on Alpha, positive and negative * English Churchman *
    Meticulously researched * Life and Work *
    Fascinating and informative * Prophecy Today *
    Alpha has become a global phenomenon and, in this well-researched and compelling account, it has now found its historian. * TLS *

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