Description
Book SynopsisLearn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today's top celebrities, brands, and sports icons, and how you can follow their lead.
Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people''s attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed.
- Reveals the winning strategies for using social media to achieve dramatic results
- Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity
- Filled with illustrative examples of social me
Table of Contents
Foreword by Tony Hsieh ix
0 The Renegade Way 1
Rule 1 Be the Media 19
Rule 2 Show Some Skin 33
Rule 3 Unmask Your Motives 51
Rule 4 Get Comfortable Being Uncomfortable 69
Rule 5 Ask Forgiveness Rather Than Permission 91
Rule 6 Consensus is the True Authority 111
Rule 7 There’s a New ROI in Town 133
Rule 8 The Act of Good Can Be Scaled 149
The Next Chapter 171
Appendix A: Digital Royalty’s Core Values 178
Appendix B: Lessons Learned 180
Notes 183
Acknowledgments 185
The Author 189
Index 191
