Description

Book Synopsis
At a time when religious fundamentalism throughout the world is inseparable from political aims, this interdisciplinary look at the mutual influences between religion and the media is essential reading for scholars from a wide variety of disciplines.

Trade Review
The breadth of coverage given to different religious traditions in this volume is nothing short of astonishing. The reader is taken on a wide-ranging tour of religion, media, and markets across diverse social and cultural contexts. -- John P. Bartkowski * author of The Promise Keepers: Servants, Soldiers, and Godly Men *

Table of Contents
Preface
Acknowledgments
Introduction: Identity, Belonging, and Religious Lifestyle Branding (Fashion Bibles, Bhangra Parties, and Muslim Pop), Lynn Schofield Clark

Part I
Selling, Influencing, Publishing, Purchasing: Establishing and Participating in the Mediated Religious Marketplace
1. Free Grace, Free Books, Free Riders: The Economics of Religious Publishing in Early Nineteenth-Century America, David Nord
2. Making Money, Saving Souls: Christian Bookstores and the Commodification of Christianity, Anne L. Borden
3. Jewish Space Aliens Are Lucky to Be Free! Religious Distinctiveness, Media, and Markets in Jewish Childrens Culture, Hillary Warren

Part II
Religion and Politics in Tension: Mobilization and Mission through Media and Material Artifacts
4. Literacy in the Eye of the Conversion Storm, Gauri Viswanathan
5. Mary as Media Icon: Gender and Militancy in Twentieth-Century U.S. Roman Catholic Devotional Media, Maryellen Davis
6. Cartoon Wars: The Prince of Egypt in Retrospect, Erica Sheen

Part III
Representations of the Religious Other in Popular Media and in the Marketplace
7. Evangelicalism and the Presidential Election of 1960: The Catholic Question in Christianity Today Magazine, Phyllis E. Alsdurf
8. Religion as Rhetorical Resource: The Muslim Immigrant in (Danish) Public Discourse, Ferruh Yilmaz
9. Blowing the Cover: Imaging Religious Functionaries in Ghanaian/Nigerian Films, Kwabena Asamoah-Gyadu

Part IV
Media Courted, Media Resisted: Popular Rituals and Artifacts in the Crafting of New Public Religious Practices
10. Media Mecca: Tensions, Tropes, and Techno-Pagans at the Burning Man Festival, Lee Gilmore
11. Day of the Dead as a New U.S. Holiday: Ritual, Media, and Material Culture in the Quest for Connection, Regina M. Marchi
Afterword, Stewart M. Hoover

List of Contributors
Index

Religion Media and the Marketplace

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    A Paperback / softback by Lynn Schofield Clark, Regina M Marchi, David Nord

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      Publisher: Rutgers University Press
      Publication Date: 06/03/2007
      ISBN13: 9780813540184, 978-0813540184
      ISBN10: 0813540186
      Also in:
      Social and cultural anthropology Social groups: religious groups and communities

      Description

      Book Synopsis
      At a time when religious fundamentalism throughout the world is inseparable from political aims, this interdisciplinary look at the mutual influences between religion and the media is essential reading for scholars from a wide variety of disciplines.

      Trade Review
      The breadth of coverage given to different religious traditions in this volume is nothing short of astonishing. The reader is taken on a wide-ranging tour of religion, media, and markets across diverse social and cultural contexts. -- John P. Bartkowski * author of The Promise Keepers: Servants, Soldiers, and Godly Men *

      Table of Contents
      Preface
      Acknowledgments
      Introduction: Identity, Belonging, and Religious Lifestyle Branding (Fashion Bibles, Bhangra Parties, and Muslim Pop), Lynn Schofield Clark

      Part I
      Selling, Influencing, Publishing, Purchasing: Establishing and Participating in the Mediated Religious Marketplace
      1. Free Grace, Free Books, Free Riders: The Economics of Religious Publishing in Early Nineteenth-Century America, David Nord
      2. Making Money, Saving Souls: Christian Bookstores and the Commodification of Christianity, Anne L. Borden
      3. Jewish Space Aliens Are Lucky to Be Free! Religious Distinctiveness, Media, and Markets in Jewish Childrens Culture, Hillary Warren

      Part II
      Religion and Politics in Tension: Mobilization and Mission through Media and Material Artifacts
      4. Literacy in the Eye of the Conversion Storm, Gauri Viswanathan
      5. Mary as Media Icon: Gender and Militancy in Twentieth-Century U.S. Roman Catholic Devotional Media, Maryellen Davis
      6. Cartoon Wars: The Prince of Egypt in Retrospect, Erica Sheen

      Part III
      Representations of the Religious Other in Popular Media and in the Marketplace
      7. Evangelicalism and the Presidential Election of 1960: The Catholic Question in Christianity Today Magazine, Phyllis E. Alsdurf
      8. Religion as Rhetorical Resource: The Muslim Immigrant in (Danish) Public Discourse, Ferruh Yilmaz
      9. Blowing the Cover: Imaging Religious Functionaries in Ghanaian/Nigerian Films, Kwabena Asamoah-Gyadu

      Part IV
      Media Courted, Media Resisted: Popular Rituals and Artifacts in the Crafting of New Public Religious Practices
      10. Media Mecca: Tensions, Tropes, and Techno-Pagans at the Burning Man Festival, Lee Gilmore
      11. Day of the Dead as a New U.S. Holiday: Ritual, Media, and Material Culture in the Quest for Connection, Regina M. Marchi
      Afterword, Stewart M. Hoover

      List of Contributors
      Index

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