Description

Book Synopsis
Religions and brands address fundamental human needs and motivations and their societal functionalities exhibit certain parallels. This book explores this proposition through an analogical abstraction, in accompany with four case studies to assess the hypothetical aspect of this comparative approach in a real-world context.

Religion as Brand

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    A Hardback by Razieh Mahdieh

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      Publisher: Lexington Books
      Publication Date: 1/17/2024
      ISBN13: 9781666941548, 978-1666941548
      ISBN10: 1666941549
      Also in:
      Comparative religion

      Description

      Book Synopsis
      Religions and brands address fundamental human needs and motivations and their societal functionalities exhibit certain parallels. This book explores this proposition through an analogical abstraction, in accompany with four case studies to assess the hypothetical aspect of this comparative approach in a real-world context.

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