Description

Book Synopsis
Religions and brands address fundamental human needs and motivations and their societal functionalities exhibit certain parallels. This book explores this proposition through an analogical abstraction, in accompany with four case studies to assess the hypothetical aspect of this comparative approach in a real-world context.

Religion as Brand

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    A Hardback by Razieh Mahdieh

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      Book details

      Publisher Lexington Books
      Published 1/17/2024
      ISBN-13 9781666941548
      978-1666941548
      ISBN-10 1666941549
      Also in:
      Comparative religion

      Description

      Book Synopsis
      Religions and brands address fundamental human needs and motivations and their societal functionalities exhibit certain parallels. This book explores this proposition through an analogical abstraction, in accompany with four case studies to assess the hypothetical aspect of this comparative approach in a real-world context.

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