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Book Synopsis

1 Fundamentals of Relationship-oriented Sustainability Marketing.- 2 Tensions in Relationship-oriented Sustainability Marketing.- 3 Co-creation of Sustainability in Digitalized Global Value Networks.- 4 Sustainability Sponsorship to build Public Support.- 5 Resilience and Crisis Management through Public-private Partnership for Sustainability.- 6 Stakeholder Impact Assessment in Relationship-oriented Sustainability Marketing.- 7 Challenges and Opportunities in Relationship-oriented Sustainability Marketing.- 8 Trends and Outlook on Relationship-oriented Sustainability Marketing.

RelationshipOriented Sustainability Marketing

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    Order before 4pm tomorrow for delivery by Wed 17 Jun 2026.

    A Hardback by Guido Grunwald

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      View other formats and editions of RelationshipOriented Sustainability Marketing by Guido Grunwald

      Publisher: Palgrave Macmillan
      Publication Date: 04/06/2025
      ISBN13: 9783031883484, 978-3031883484
      ISBN10:
      Also in:
      Sales and marketing

      Description

      Book Synopsis

      1 Fundamentals of Relationship-oriented Sustainability Marketing.- 2 Tensions in Relationship-oriented Sustainability Marketing.- 3 Co-creation of Sustainability in Digitalized Global Value Networks.- 4 Sustainability Sponsorship to build Public Support.- 5 Resilience and Crisis Management through Public-private Partnership for Sustainability.- 6 Stakeholder Impact Assessment in Relationship-oriented Sustainability Marketing.- 7 Challenges and Opportunities in Relationship-oriented Sustainability Marketing.- 8 Trends and Outlook on Relationship-oriented Sustainability Marketing.

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