Description
Book SynopsisJohn Egan is Director of Marketing & Communications and Subject Group Leader at London South Bank University and a Chartered Marketer. He has almost three decades of experience working in the retail marketing sector with companies such as Bloomingdales (New York), Hudson Bay Company (Canada), Harrods (UK), Chinacraft, Mappin & Webb and Garrard (the Crown Jewellers). He is a fellow of the Royal Society of Arts and Commerce and a member of the Chartered Institute of Marketing (CIM) and the Academy of Marketing.
Table of ContentsPart I - Relationships
Chapter 1 - 100 Years of Marketing
Chapter 2 -Relationships in Marketing
Chapter 3 - Relationships
Chapter 4 - Relationship economics
Chapter 5- Strategy continuum
Chapter 6 - Relationship drivers
Chapter 7 - Customer partnerships
Chapter 8 - Internal partnerships
Chapter 9- Supplier partnerships
Chapter 10 - External Partnerships
Chapter 11 - Relationship technology
Chapter 13 - Conceptual Developments
