Description

Book Synopsis
Steve Goulding worked for a UK Bank for 35 years, the majority of which were spent in Commercial and Corporate, as a Relationship Director. He is now an author, coach and mentor for a number of financial services personnel, and provides management consultancy services for a number of businesses.Richard Abley has operated within the banking industry since 1978, fulfilling a number of customer-facing and leadership roles in business and corporate banking. Simultaneously, he has lectured to many hundreds of bankers seeking to obtain their professional qualifications, and has co-authored several books on banking.

Table of Contents
    • Chapter - 00: Introduction;
    • Chapter - 01: Business customers;
    • Chapter - 02: Products and services;
    • Chapter - 03: Reputational risk and ethics;
    • Chapter - 04: The changing nature of banking;
    • Chapter - 05: The changing nature of regulation and legislation;
    • Chapter - 06: The role of the relationship manager;
    • Chapter - 07: Tools and techniques to help relationship managers;
    • Chapter - 08: Customer service and portfolio planning;
    • Chapter - 09: Relationship strategies: customer retention, development and acquisition;
    • Chapter - 10: Case study – gaining new business;
    • Chapter - 11: Glossary

Relationship Management in Banking

    Product form

    A Paperback / softback by Steve Goulding, Richard Abley

    £42.74

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    RRP £44.99 – you save £2.25 (5%)

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      Book details

      Publisher Kogan Page
      Imprint Kogan Page Ltd
      Published 3 October 2018
      ISBN-13 9780749482831
      978-0749482831
      ISBN-10 0749482834
      Also in:
      Banking and finance: revision guides

      Description

      Book Synopsis
      Steve Goulding worked for a UK Bank for 35 years, the majority of which were spent in Commercial and Corporate, as a Relationship Director. He is now an author, coach and mentor for a number of financial services personnel, and provides management consultancy services for a number of businesses.Richard Abley has operated within the banking industry since 1978, fulfilling a number of customer-facing and leadership roles in business and corporate banking. Simultaneously, he has lectured to many hundreds of bankers seeking to obtain their professional qualifications, and has co-authored several books on banking.

      Table of Contents
        • Chapter - 00: Introduction;
        • Chapter - 01: Business customers;
        • Chapter - 02: Products and services;
        • Chapter - 03: Reputational risk and ethics;
        • Chapter - 04: The changing nature of banking;
        • Chapter - 05: The changing nature of regulation and legislation;
        • Chapter - 06: The role of the relationship manager;
        • Chapter - 07: Tools and techniques to help relationship managers;
        • Chapter - 08: Customer service and portfolio planning;
        • Chapter - 09: Relationship strategies: customer retention, development and acquisition;
        • Chapter - 10: Case study – gaining new business;
        • Chapter - 11: Glossary

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