Description

Book Synopsis
With the rise of digital technology as a design tool and its acceptance as simply part of the tool chest for today's design studios, there has been a re-evaluation and return to exploring pre-digital typography.Design studios no longer flaunt their digital hardware, in fact quite the opposite. This attitudinal change toward digital technology has coincided with a growing fascination and re-evaluation of those pre-digital skills and processes that had been considered in recent years to be irrelevant. Mapping the rise of digital technology and examining the infinite possibilities it offers and the profound cultural and technical influence it has had in all aspects of visual communication. This text also focuses on our current post-digital age, in which the technology itself has become sufficiently common-place for us to fully recognize what it excels at and what it does less well.Reinventing Print focuses on those skills and processes which have been re-appropriated and irreveren

Reinventing Print

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    A Paperback by David Jury

    10 in stock

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      Publisher: Bloomsbury Publishing PLC
      Publication Date: 1/25/2018
      ISBN13: 9781474262699, 978-1474262699
      ISBN10: 1474262694
      Also in:
      Typography and lettering

      Description

      Book Synopsis
      With the rise of digital technology as a design tool and its acceptance as simply part of the tool chest for today's design studios, there has been a re-evaluation and return to exploring pre-digital typography.Design studios no longer flaunt their digital hardware, in fact quite the opposite. This attitudinal change toward digital technology has coincided with a growing fascination and re-evaluation of those pre-digital skills and processes that had been considered in recent years to be irrelevant. Mapping the rise of digital technology and examining the infinite possibilities it offers and the profound cultural and technical influence it has had in all aspects of visual communication. This text also focuses on our current post-digital age, in which the technology itself has become sufficiently common-place for us to fully recognize what it excels at and what it does less well.Reinventing Print focuses on those skills and processes which have been re-appropriated and irreveren

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