Description
Book SynopsisJob Spec: Construction of Cathedral in Chartres, North West France Dimensions: 34m high, 130m long Materials: 500,000 tonnes of limestone, 176 stained glass windows Style: Gothic Time Frame: 30 years Confronted with this project would you screw it up and bin it? Probably. Why? Because the task is too enormous? Because the goal is too hard to achieve? Because you could not get the people in your organization to buy into the idea? But, wouldn''t it be fabulous if you could achieve this, or its equivalent, in your place of business. How then could the construction of Chartres cathedral be achieved? Individuals working on a largely voluntary basis hauled and hammered stone, strained on pulleys, and mixed mortar to craft this monumental building. What drove them? A vision - the fulfilment of something in which they all consummately believed; something that validated the unrewarded toil; something they believed in fully. They call it Faith. What this achievement confirms is what is possible
Trade Review"Perhaps he (Scott) has a point. In an age where the only significant capital is intellectual, the "re-inspired corporation" has a better chance of winning." -The Independent - Book of the Week
"This book offers insights into practical ways to tap the collective potential of any organisation and justifies careful reading for those with management responsibility, even at department level." - Supply Management
"....an interesting study..." -Business Age
Table of ContentsPreface
Introduction: the need for a new paradigm
The reinspiration model
The way corporations think about competitiveness: is there really a problem?
The origins of the seven well-trodden paths to reinspiration
Corporate reinspiration: what's in it for the individual?
Path 1: Reinstating a framework of moral authority
Path 2: Refocusing the corporation on collective outcomes
Path 3: Cultivating a common language, idiom and identity
Path 4: Embedding a shared corporate heritage
Path 5: Releasing the flow of ideas: inspiring the asking of the big questions
Path 6: Invoking an aspirational view of the collective future
Path 7: Cultivating corporate mystique
The shape of the reinspired corporation: towards a new dawn
Select Bibliography
Index
