Description

Book Synopsis

Explore the cutting-edge of marketing new products and services from leading businesses in Asia

In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena.

In this insightful text, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia''s adoption of incisive and effective marketing practices. The book delves into various dimensions of marketing operations, including quality, cost, delivery, service, creativity, and innovation, highlighting the crucial role of entrepreneurship and leadership in achieving operational excellence. Kotler''s analysis extends to significant developments within the global business ecosystem, showcasing how countries like Singapore, Japan, Korea, India, an

Reimagining Operational Excellence

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    RRP £22.99 – you save £3.45 (15%)

    Order before 4pm today for delivery by Sat 25 Jul 2026.

    A Hardback by and Asia Marketing Federation (AMF)) Kartajaya Hermawan

    1 in stock

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      View other formats and editions of Reimagining Operational Excellence by and Asia Marketing Federation (AMF)) Kartajaya Hermawan

      Publisher: John Wiley & Sons Inc
      Publication Date: Publication Date: 8/5/2024
      ISBN13: 9781394239245, 978-1394239245
      ISBN10: 1394239246

      Description

      Book Synopsis

      Explore the cutting-edge of marketing new products and services from leading businesses in Asia

      In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena.

      In this insightful text, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia''s adoption of incisive and effective marketing practices. The book delves into various dimensions of marketing operations, including quality, cost, delivery, service, creativity, and innovation, highlighting the crucial role of entrepreneurship and leadership in achieving operational excellence. Kotler''s analysis extends to significant developments within the global business ecosystem, showcasing how countries like Singapore, Japan, Korea, India, an

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