Description

Explore the cutting-edge of marketing new products and services from leading businesses in Asia

In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena.

In this insightful text, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia''s adoption of incisive and effective marketing practices. The book delves into various dimensions of marketing operations, including quality, cost, delivery, service, creativity, and innovation, highlighting the crucial role of entrepreneurship and leadership in achieving operational excellence. Kotler''s analysis extends to significant developments within the global business ecosystem, showcasing how countries like Singapore, Japan, Korea, India, an

Reimagining Operational Excellence

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Hardback by and Asia Marketing Federation (AMF)) Kartajaya Hermawan

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Explore the cutting-edge of marketing new products and services from leading businesses in Asia In Reimagining Operational Excellence: Inspirations From... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 8/5/2024
    ISBN13: 9781394239245, 978-1394239245
    ISBN10: 1394239246

    Non Fiction , Business, Finance & Law

    Description

    Explore the cutting-edge of marketing new products and services from leading businesses in Asia

    In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena.

    In this insightful text, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia''s adoption of incisive and effective marketing practices. The book delves into various dimensions of marketing operations, including quality, cost, delivery, service, creativity, and innovation, highlighting the crucial role of entrepreneurship and leadership in achieving operational excellence. Kotler''s analysis extends to significant developments within the global business ecosystem, showcasing how countries like Singapore, Japan, Korea, India, an

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