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Book Synopsis
The power of transformative design, multidisciplinary leaps, and diversity: lessons from a Black professional’s journey through corporate America.

Design offers so much more than an aesthetically pleasing logo or banner, a beautification add-on after the heavy lifting. In Reimagining Design, Kevin Bethune shows how design provides a unique angle on problem-solving—how it can be leveraged strategically to cultivate innovation and anchor multidisciplinary teamwork. As he does so, he describes his journey as a Black professional through corporate America, revealing the power of transformative design, multidisciplinary leaps, and diversity. Bethune, who began as an engineer at Westinghouse, moved on to Nike (where he designed Air Jordans), and now works as a sought-after consultant on design and innovation, shows how design can transform both individual lives and organizations.
 
In Bethune’s account, diversity, equity, and inclusion emerge

Reimagining Design Unlocking Strategic Innovation

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    RRP £23.00 – you save £3.45 (15%)

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    A Hardback by Kevin G. Bethune

    10 in stock

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      Publisher: MIT Press
      Publication Date: Publication Date: 3/15/2022 12:00:00 AM
      ISBN13: 9780262046503, 978-0262046503
      ISBN10: 0262046504

      Description

      Book Synopsis
      The power of transformative design, multidisciplinary leaps, and diversity: lessons from a Black professional’s journey through corporate America.

      Design offers so much more than an aesthetically pleasing logo or banner, a beautification add-on after the heavy lifting. In Reimagining Design, Kevin Bethune shows how design provides a unique angle on problem-solving—how it can be leveraged strategically to cultivate innovation and anchor multidisciplinary teamwork. As he does so, he describes his journey as a Black professional through corporate America, revealing the power of transformative design, multidisciplinary leaps, and diversity. Bethune, who began as an engineer at Westinghouse, moved on to Nike (where he designed Air Jordans), and now works as a sought-after consultant on design and innovation, shows how design can transform both individual lives and organizations.
       
      In Bethune’s account, diversity, equity, and inclusion emerge

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