Description

Book Synopsis
The power of transformative design, multidisciplinary leaps, and diversity: lessons from a Black professional’s journey through corporate America.

Design offers so much more than an aesthetically pleasing logo or banner, a beautification add-on after the heavy lifting. In Reimagining Design, Kevin Bethune shows how design provides a unique angle on problem-solving—how it can be leveraged strategically to cultivate innovation and anchor multidisciplinary teamwork. As he does so, he describes his journey as a Black professional through corporate America, revealing the power of transformative design, multidisciplinary leaps, and diversity. Bethune, who began as an engineer at Westinghouse, moved on to Nike (where he designed Air Jordans), and now works as a sought-after consultant on design and innovation, shows how design can transform both individual lives and organizations.

In Bethune’s account, diversity, equity, and inclusion emerge as a

Reimagining Design

    Product form

    £17.85

    Includes FREE delivery

    RRP £21.00 – you save £3.15 (15%)

    Order before 4pm today for delivery by Tue 28 Jul 2026.

    A Paperback by Kevin G. Bethune

    10 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Reimagining Design by Kevin G. Bethune

      Publisher: MIT Press
      Publication Date: 2/6/2024 12:00:00 AM
      ISBN13: 9780262548472, 978-0262548472
      ISBN10: 026254847X
      Also in:
      Economics

      Description

      Book Synopsis
      The power of transformative design, multidisciplinary leaps, and diversity: lessons from a Black professional’s journey through corporate America.

      Design offers so much more than an aesthetically pleasing logo or banner, a beautification add-on after the heavy lifting. In Reimagining Design, Kevin Bethune shows how design provides a unique angle on problem-solving—how it can be leveraged strategically to cultivate innovation and anchor multidisciplinary teamwork. As he does so, he describes his journey as a Black professional through corporate America, revealing the power of transformative design, multidisciplinary leaps, and diversity. Bethune, who began as an engineer at Westinghouse, moved on to Nike (where he designed Air Jordans), and now works as a sought-after consultant on design and innovation, shows how design can transform both individual lives and organizations.

      In Bethune’s account, diversity, equity, and inclusion emerge as a

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account