Description
Book SynopsisIt is now increasingly recognized that forests have multiple functions, and can provide opportunities for leisure, recreation and tourism, and other environmental benefits, as well as timber. In general, such "public goods" are assumed not to be marketable. However, this book challenges this assumption, and shows how these issues can be tackled from an economics and marketing perspective.The work is based on an EU-funded project, conducted from four university or research centres: Hamburg (Germany), Padua (Italy), Vienna (Austria) and Wageningen (The Netherlands). Many case studies and original surveys are presented from these countries, which provide practical solutions to market these forest enterprises. These empirical data are then related to economic models concerning public goods. This book is relevant to those studying or involved in marketing in the forest tourism, recreation and leisure industries.
Table of Contents1: Contracts and Organisations as a Basis of Market Development 2: The reason to analyse economic institutions and a way how to do it 3: Contracts as important formal institutions 4: Product structures, distribution channels and contractual cooperation in different niche markets 5: Transaction costs and their sources in case of offering RES-Products 6: Transaction qualities and their influence on contract design 7: General conclusions 8: Summary 9: Multifunctional Forest Management 10: Project Management for RES-Projects 11: Potential Analysis – a multifunctional forest management tool 12: Land use potential evaluation and multiple land use planning 13: Business Organisation and Accounting Delimitation of Property Rights 14: Basic rights relevant for forest land use in Germany 15: Relevance of forest law for RES-products in Germany 16: Comparative study on access rights in different countries 17: Final reflections and recommendations for German legislation 18: Summary a: Glossary b: Forest Policy Analysis – Evaluation Studies of Public Acceptance c: Public acceptance of RES-products in the Netherlands d: Public acceptance of RES-products in Germany
