Description

Book Synopsis
How companies like Amazon and Netflix know what “you might also like”: the history, technology, business, and social impact of online recommendation engines.

Increasingly, our technologies are giving us better, faster, smarter, and more personal advice than our own families and best friends. Amazon already knows what kind of books and household goods you like and is more than eager to recommend more; YouTube and TikTok always have another video lined up to show you; Netflix has crunched the numbers of your viewing habits to suggest whole genres that you would enjoy. In this volume in the MIT Press's Essential Knowledge series, innovation expert Michael Schrage explains the origins, technologies, business applications, and increasing societal impact of recommendation engines, the systems that allow companies worldwide to know what products, services, and experiences “you might also like.”

Schrage offers a history of recommendation that reaches back

Recommendation Engines MIT Press Essential

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    A Paperback by Michael Schrage

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      Publisher: MIT Press
      Publication Date: Publication Date: 9/1/2020 12:00:00 AM
      ISBN13: 9780262539074, 978-0262539074
      ISBN10: 0262539071
      Also in:
      Internet, digital media and society Technology, Engineering & Agriculture Technology: general issues

      Description

      Book Synopsis
      How companies like Amazon and Netflix know what “you might also like”: the history, technology, business, and social impact of online recommendation engines.

      Increasingly, our technologies are giving us better, faster, smarter, and more personal advice than our own families and best friends. Amazon already knows what kind of books and household goods you like and is more than eager to recommend more; YouTube and TikTok always have another video lined up to show you; Netflix has crunched the numbers of your viewing habits to suggest whole genres that you would enjoy. In this volume in the MIT Press's Essential Knowledge series, innovation expert Michael Schrage explains the origins, technologies, business applications, and increasing societal impact of recommendation engines, the systems that allow companies worldwide to know what products, services, and experiences “you might also like.”

      Schrage offers a history of recommendation that reaches back

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