Description

Book Synopsis

Have you been challenged to refresh or fix your brand to reach new buyers and grow revenue? Are you wondering where to start and what it takes to do it successfully?

Strengthening your brand will create value for your business. But too often rebrands are done the wrong way, and the expected revenue doesn't follow.

You can't afford to wing it.

Rebrand Right is a practical guide to help you diagnose, then define and deliver changes to your brand, marketing and experience to grow your business.

Start by understanding the four brand factors that drive growth and diagnose where your problem really lies. Then work your way through step by step, from brand strategy and identity, to marketing, implementation and experience.

Based on 50 years of experience with over 90 B2B and B2C brands, this is a definitive guide to modern rebranding. Let's get your rebrand right.

Rachel Fairley and Sarah Robb have dedicated their careers to strengthening brands. They have worked with over 90 B2B and B2C brands, across 100+ countries and many industries, as marketing leaders and brand strategists. Their practical, supportive, tried-and-tested approach gives marketers the clarity they need to rebrand with confidence. They are the co-founders of Rebrand Right Academy.

Rebrand Right

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    A Paperback by Rachel Fairley

    £19.99

    Includes FREE delivery

    RRP £24.99 – you save £5.00 (20%)

    Order before 4pm on Saturday for delivery by Tue 10 Nov 2026.

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      Book details

      Publisher Practical Inspiration Publishing
      Published 1/22/2025
      ISBN-13 9781788607216
      978-1788607216
      ISBN-10 178860721X
      Also in:
      Sales and marketing management

      Description

      Book Synopsis

      Have you been challenged to refresh or fix your brand to reach new buyers and grow revenue? Are you wondering where to start and what it takes to do it successfully?

      Strengthening your brand will create value for your business. But too often rebrands are done the wrong way, and the expected revenue doesn't follow.

      You can't afford to wing it.

      Rebrand Right is a practical guide to help you diagnose, then define and deliver changes to your brand, marketing and experience to grow your business.

      Start by understanding the four brand factors that drive growth and diagnose where your problem really lies. Then work your way through step by step, from brand strategy and identity, to marketing, implementation and experience.

      Based on 50 years of experience with over 90 B2B and B2C brands, this is a definitive guide to modern rebranding. Let's get your rebrand right.

      Rachel Fairley and Sarah Robb have dedicated their careers to strengthening brands. They have worked with over 90 B2B and B2C brands, across 100+ countries and many industries, as marketing leaders and brand strategists. Their practical, supportive, tried-and-tested approach gives marketers the clarity they need to rebrand with confidence. They are the co-founders of Rebrand Right Academy.

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