Description

Book Synopsis

Rebel Ideas will strengthen any kind of team, while including advice on how, as individuals, we can embrace the potential of an outsider mind-set as our greatest asset.

Ideas are everywhere, but those with the greatest problem-solving, business-transforming, and life-changing potential are often hard to identify. Even when we recognize good ideas, applying them to everyday obstacleswhether in the workplace, our homes, or our civic institutionscan seem insurmountable. According to Matthew Syed, it doesn''t have to be this way.

In Rebel Ideas, Syed argues that our brainpower as individuals isn''t enough. To tackle problems from climate change to economic decline, we''ll need to employ the power of cognitive diversity. Drawing on psychology, genetics, and beyond, Syed uses real-world scenarios including the failings of the CIA before 9/11 and a communication disaster at the peak of Mount Everest to introduce us to the true power of thinking different

Rebel Ideas

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    A Paperback / softback by Matthew Syed

    £16.14

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    RRP £18.99 – you save £2.85 (15%)

    Order before 4pm today for delivery by Tue 15 Sep 2026.

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      Book details

      Publisher Flatiron Books
      Published 3 May 2022
      ISBN-13 9781250769916
      978-1250769916
      ISBN-10 1250769914
      Also in:
      Management decision making Social theory

      Description

      Book Synopsis

      Rebel Ideas will strengthen any kind of team, while including advice on how, as individuals, we can embrace the potential of an outsider mind-set as our greatest asset.

      Ideas are everywhere, but those with the greatest problem-solving, business-transforming, and life-changing potential are often hard to identify. Even when we recognize good ideas, applying them to everyday obstacleswhether in the workplace, our homes, or our civic institutionscan seem insurmountable. According to Matthew Syed, it doesn''t have to be this way.

      In Rebel Ideas, Syed argues that our brainpower as individuals isn''t enough. To tackle problems from climate change to economic decline, we''ll need to employ the power of cognitive diversity. Drawing on psychology, genetics, and beyond, Syed uses real-world scenarios including the failings of the CIA before 9/11 and a communication disaster at the peak of Mount Everest to introduce us to the true power of thinking different

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