Description
Book SynopsisUniversity student-run communications agencies allow students to work with real clients and get real world experience before they graduate from college and enter the workforce. Student-run agencies are increasing in popularity, but building a successful agency is challenging.
With more than ten years of experience supervising a student-run agency, Swanson examines the three critical roles a student agency must fulfill in order to be successful. First, the agency must be an exceptional environment for learning. Second, it must be a successful businesswithout satisfied clients, the agency will not survive. Third, it must be a supportive partner in both on- and off-campus communities.
As the first book to address student-run agencies, Real World Career Preparation offers extensive how to' guidance, and is supported by 22 Agency Spotlight best practice examples from student-run agencies across the U.S. The book ends with a comprehensive directory of 158 university stu
Trade Review
«Wherever an institution is creating professional activities to equip students for the workplace, Real World Career Preparation: A Guide to Creating a University Student-Run Communication Agency can help move the conversation.»
(Teddi A. Joyce, Journal of Public Relations Education 3 (2), 2017)
Table of Contents
Acknowledgements – Introduction – The Agency as a Place for Learning – Linking The Agency to the Curriculum – Building a Place for Learning – Engaging Students for Learning – Expanding Learning Opportunities with Graduate Teaching Assistants – Assessment of Learning in the Student Agency – The Student-Run Agency and Accreditation – Establishing a Business Within the Academic Environment – Dissent Within the Ranks – Establishing a Firm Foundation – To Charge, or Not to Charge – That is the Question – Recruiting and Retaining Quality Clients – Promoting the Agency and its Successes – Relationships with Area Professionals – Working with Area Nonprofits – Honoring Diversity and Inclusiveness – Directory of University Student-Run Communications Agencies – Agency Spotlight Contributors – Index.
