Description

Book Synopsis

Unlike traditional businesses, startups move at the speed of light and time to market is critical. Founders of startups are not looking to run a small business which is why marketing for small businesses doesn’t work for startups.



Trade Review

"A powerful and urgent introduction to lean marketing and the magic of getting it right."

-- Seth Godin, author, This is Marketing



Table of Contents

1. If you ask the wrong question, the answer doesn’t matter. 2. The Nike Complex. 3. The Gold Standard: Word-of-Mouth. 4. A Rose by Any Other Name… 5. Is Your Homepage Helping Your Brand Cut Through the Noise? 6. The New Age of Commerce. 7. Is Your Story Button On? 8. The Future is Entrepreneurial. 9. Conclusion. Show me the money.

Ready Launch Brand The Lean Marketing Guide for

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    £999.99

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    A Paperback by Orly Zeewy

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      View other formats and editions of Ready Launch Brand The Lean Marketing Guide for by Orly Zeewy

      Publisher: Taylor & Francis Ltd (Sales)
      Publication Date: Publication Date: 5/10/2021 12:00:00 AM
      ISBN13: 9780367466626, 978-0367466626
      ISBN10: 0367466627

      Description

      Book Synopsis

      Unlike traditional businesses, startups move at the speed of light and time to market is critical. Founders of startups are not looking to run a small business which is why marketing for small businesses doesn’t work for startups.



      Trade Review

      "A powerful and urgent introduction to lean marketing and the magic of getting it right."

      -- Seth Godin, author, This is Marketing



      Table of Contents

      1. If you ask the wrong question, the answer doesn’t matter. 2. The Nike Complex. 3. The Gold Standard: Word-of-Mouth. 4. A Rose by Any Other Name… 5. Is Your Homepage Helping Your Brand Cut Through the Noise? 6. The New Age of Commerce. 7. Is Your Story Button On? 8. The Future is Entrepreneurial. 9. Conclusion. Show me the money.

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