Description

Book Synopsis

Unlike traditional businesses, startups move at the speed of light and time to market is critical. Founders of startups are not looking to run a small business which is why marketing for small businesses doesn’t work for startups.



Trade Review

"A powerful and urgent introduction to lean marketing and the magic of getting it right."

-- Seth Godin, author, This is Marketing



Table of Contents

1. If you ask the wrong question, the answer doesn’t matter. 2. The Nike Complex. 3. The Gold Standard: Word-of-Mouth. 4. A Rose by Any Other Name… 5. Is Your Homepage Helping Your Brand Cut Through the Noise? 6. The New Age of Commerce. 7. Is Your Story Button On? 8. The Future is Entrepreneurial. 9. Conclusion. Show me the money.

Ready Launch Brand The Lean Marketing Guide for

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    A Paperback by Orly Zeewy

    £999.99

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      Book details

      Publisher CRC Press
      Published 5 October 2021
      ISBN-13 9780367466626
      978-0367466626
      ISBN-10 0367466627

      Description

      Book Synopsis

      Unlike traditional businesses, startups move at the speed of light and time to market is critical. Founders of startups are not looking to run a small business which is why marketing for small businesses doesn’t work for startups.



      Trade Review

      "A powerful and urgent introduction to lean marketing and the magic of getting it right."

      -- Seth Godin, author, This is Marketing



      Table of Contents

      1. If you ask the wrong question, the answer doesn’t matter. 2. The Nike Complex. 3. The Gold Standard: Word-of-Mouth. 4. A Rose by Any Other Name… 5. Is Your Homepage Helping Your Brand Cut Through the Noise? 6. The New Age of Commerce. 7. Is Your Story Button On? 8. The Future is Entrepreneurial. 9. Conclusion. Show me the money.

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