Description

Book Synopsis

Diagnosed with a terminal illness, a leading marketing consultant discovers that what he has learned about persuading others might help him save his own life.

Ray Edwards was one of the top marketers and copywriters in the business with A-list clients like Tony Robbins, Jack Canfield, and Michael Hyatt when he was diagnosed with Parkinson’s. The diagnosis brought his life to a screeching halt and propelled Edwards to question everything he thought he knew about his Christian faith, his relationships, what kind of person he was, and how the world worked.

Out of options and deeply depressed, Edwards decided he needed to turn his life around or die a failure. He had to let go of false beliefs and find better ones. To his surprise, he found that the principles of persuasion he’d honed for over four decades to move others could work for him. In the vein of The Last Lecture and Tuesdays with Morrie, Read This or Die

Read This or Die

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    A Hardback by Ray Edwards, Jeff Goins

    £23.99

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    RRP £29.99 – you save £6.00 (20%)

    Order before 4pm today for delivery by Mon 16 Nov 2026.

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      Book details

      Publisher Harper Collins
      Imprint Collins
      Published 23 May 2023
      ISBN-13 9780063074866
      978-0063074866
      ISBN-10 0063074869
      Also in:
      Personal religious testimony and popular inspirational works

      Description

      Book Synopsis

      Diagnosed with a terminal illness, a leading marketing consultant discovers that what he has learned about persuading others might help him save his own life.

      Ray Edwards was one of the top marketers and copywriters in the business with A-list clients like Tony Robbins, Jack Canfield, and Michael Hyatt when he was diagnosed with Parkinson’s. The diagnosis brought his life to a screeching halt and propelled Edwards to question everything he thought he knew about his Christian faith, his relationships, what kind of person he was, and how the world worked.

      Out of options and deeply depressed, Edwards decided he needed to turn his life around or die a failure. He had to let go of false beliefs and find better ones. To his surprise, he found that the principles of persuasion he’d honed for over four decades to move others could work for him. In the vein of The Last Lecture and Tuesdays with Morrie, Read This or Die

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