Description
Book SynopsisMuseums exist to serve their audiences. This book describes how you can better relate to your audience, looking at how small museums are engaging with and advocating for their communities. We address marketing and public relations, visitor services, accessibility, and easy ways to find out what your audience members think about and want from you.
Trade ReviewAlong with suggesting easy-to-implement strategies, the Small Museum Toolkit Book 4 provides real-world examples of small museums successfully engaging their audiences. I appreciate the stand-alone nature and clear writing of each chapter, which allow me to pick up the book and quickly learn something useful. -- Mary Warner, Museum Manager, Morrison County Historical Society
Table of ContentsEditors' Note Preface Bob Beatty Chapter 1 Start Spreading the News: Marketing and Communication Kara Edie Chapter 2 In Lieu of Mind Reading: Visitor Studies and Evaluation Stacy Klingler and Conny Graft Chapter 3 Like a Good Neighbor: Community Advocacy for Small Museums Barbara B. Walden Chapter 4 Accessibility Is for Everyone Kat Burkhart Chapter 5 Good Visitor Service, or “Put Down the Pencil and Put on a Smile!” Tamara Hemmerlein Chapter 5 New Roles for Small Museums Candace Tangorra Matelic Bibliography Index About the Contributors
