Description
Book SynopsisTells the story of how radio listeners at the American mid-century were active in their listening practices. Argues that the 1930's witnessed the emergence of a symbiotic relationship between between advertising and activism.
Table of ContentsList of Tables Acknowledgments Introduction. The Dialectic between Advertising and Activism Part I. Cultural Critics in the Age of Radio Chapter 1. The Psychology of Radio Advertising: Audience Intellectuals and the Resentment of Radio Commercials Chapter 2. "Poisons, Potions, and Profits": Radio Activists and the Origins of the Consumer Movement Part II. Consumers on the March: CIO Boycotts, Active Listeners, and Consumer Time Chapter 3. The Consumer Revolt of "Mr. Average Man": Boake Carter and the CIO Boycott of Philco Radio Chapter 4. Washboard Weepers: Women Writers, Women Listeners, and the Debate over Soap Operas Chapter 5. "I Won't Buy You Anything But Love, Baby": NBC, Donald Montgomery, and the Postwar Consumer Revolt Conclusion. High-Class Hucksters: The Rise and Fall of a Radio Republic Notes Bibliography Index
