Description

Book Synopsis

Einleitung.- Wahrnehmung und Wirkung akustischer Reize.- Markenrecht.- Die Klangmarke.- Sound Marketing.- Beispiele akustischer Markenelemente.- Fazit und Ausblick.- Experteninterviews.

Quick Guide Sound Marketing

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    Order before 4pm tomorrow for delivery by Wed 17 Jun 2026.

    A Paperback by Paul Steiner

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      View other formats and editions of Quick Guide Sound Marketing by Paul Steiner

      Publisher: Springer Gabler
      Publication Date: 3/8/2025
      ISBN13: 9783658460556, 978-3658460556
      ISBN10: 3658460555

      Description

      Book Synopsis

      Einleitung.- Wahrnehmung und Wirkung akustischer Reize.- Markenrecht.- Die Klangmarke.- Sound Marketing.- Beispiele akustischer Markenelemente.- Fazit und Ausblick.- Experteninterviews.

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