Description

Book Synopsis

This fully updated second edition offers an advanced introduction to quantitative methods that focuses on why and how to conduct research that contributes to social justice.

Providing both inspiration and step-by-step guidance on how to conceive, design, and carry out a quantitative study, the book shows how research can be used to work toward a more just and equitable world. The authors provide a detailed guide to statistical analysis, showing how researchers can engage with social justice issues in systematic, rigorous, ethical, and meaningful ways. This new edition includes a new chapter on writing literature reviews and better aligns with the stages of quantitative research as well as the changing technologies that are available for researchers to both study and use in their work. It includes updated real-world case studies, interviews with scholar-activists, definitions of key concepts as well as a deeper focus on ethics, social media, computational social sciences, data

Quantitative Research Methods in Communication

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    A Paperback by Erica Scharrer

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      Book details

      Publisher Taylor & Francis
      Published 4/17/2025
      ISBN-13 9781032599878
      978-1032599878
      ISBN-10 1032599871
      Also in:
      Politics and government

      Description

      Book Synopsis

      This fully updated second edition offers an advanced introduction to quantitative methods that focuses on why and how to conduct research that contributes to social justice.

      Providing both inspiration and step-by-step guidance on how to conceive, design, and carry out a quantitative study, the book shows how research can be used to work toward a more just and equitable world. The authors provide a detailed guide to statistical analysis, showing how researchers can engage with social justice issues in systematic, rigorous, ethical, and meaningful ways. This new edition includes a new chapter on writing literature reviews and better aligns with the stages of quantitative research as well as the changing technologies that are available for researchers to both study and use in their work. It includes updated real-world case studies, interviews with scholar-activists, definitions of key concepts as well as a deeper focus on ethics, social media, computational social sciences, data

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