Description

Book Synopsis

Qualitative Research Methods for Business Students: A Global Approachprovides a practical and accessible overview of qualitative research methods and their philosophical underpinnings. The textbook will empower you with the knowledge and skills needed to navigate the dynamic landscape of qualitative research.

Key features include:

  • Case Studies which showcase how qualitative research has been instrumental in shaping business decisions and strategies.
  • Exercises and Activities that give you the opportunity to apply your learning.

Suitable for undergraduate and postgraduate students interested in using qualitative methods in their research project or dissertation.

Dr Kingsley O. Omeiheis an Associate Professor for Marketing and Small Business at the University of the West of Scotland

Prof Christian Harrisonis a Professor of Leadership and Enterprise at the University of Bolton.

Qualitative Research Methods for Business

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    A Paperback by Christian Harrison

    £37.99

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    Order before 4pm today for delivery by Fri 13 Nov 2026.

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      Book details

      Publisher Sage Publications
      Imprint Sage Publications Ltd
      Published 1/25/2024
      ISBN-13 9781529601725
      978-1529601725
      ISBN-10 152960172X

      Description

      Book Synopsis

      Qualitative Research Methods for Business Students: A Global Approachprovides a practical and accessible overview of qualitative research methods and their philosophical underpinnings. The textbook will empower you with the knowledge and skills needed to navigate the dynamic landscape of qualitative research.

      Key features include:

      • Case Studies which showcase how qualitative research has been instrumental in shaping business decisions and strategies.
      • Exercises and Activities that give you the opportunity to apply your learning.

      Suitable for undergraduate and postgraduate students interested in using qualitative methods in their research project or dissertation.

      Dr Kingsley O. Omeiheis an Associate Professor for Marketing and Small Business at the University of the West of Scotland

      Prof Christian Harrisonis a Professor of Leadership and Enterprise at the University of Bolton.

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