Description
Book SynopsisQualitative Methods in Media and Communication offers a learning-centered guide to designing, conducting, and evaluating qualitative communication and media research methods. Drawing upon years of teaching qualitative research methods, Sandra L. Faulkner and Joshua D. Atkinson introduce and unpack qualitative communication research method design, analysis, representation, writing, and evaluation using extended examples and clear discussion. The authors use key terms, extended examples, discussion questions, student-tested writing and research activities, examples of student work and questions, and suggested resources to help readers design, do, and analyze qualitative research.As a textbook, its pedagogical goals for the student include: (1) becoming a critical reader of research studies by understanding the epistemologies and methodological assumptions used by researchers, (2) learning the various methods, strategies, and approaches for doing qualitative research, (3) developing a str
Table of ContentsPreface Chapter 1: Thinking like a Qualitative Researcher Chapter 2: Designing a Qualitative Study Chapter 3: Doing Qualitative Analysis and Interpretation Chapter 4: Doing Qualitative Media Analysis (Part 1) Chapter 5: Doing Qualitative Media Analysis (Part 2) Chapter 6: Writing and Presenting Qualitative Research Chapter 7: Evaluating Qualitative Research Epilogue: Being a Qualitative Researcher Appendix References Index
