Description
Book SynopsisPutting Image Repair to the Test: Quantitative Applications of Image Restoration Theory examines content analytic, attitudinal, and behavioral claims to advance current assertions made about image repair discourse, its effects, and the surrounding discourse. The contributors provide empirical data to answer research questions and to test various hypotheses in one substantive volume that builds on prior research in this field. Recommended for scholars in communication studies, public relations, and journalism.
Trade ReviewThe essays in this text do an excellent job of making image repair typologies more prescriptive and useful for communication practitioners. -- Angela M. Jerome, Western Kentucky University
By deploying empirical research, where rhetorical case study analysis had become de rigueur this project promises to give image repair theory a reinvigorated voice in the study and practice of organizational and strategic communication. -- Brett A. Miller, Southwest Baptist University
It’s about time. There is not a book of this quality that pulls in the various strands of diversity, critical theory, social media, discourse, and brand/personal apologia. Critical race theory is a neglected but vital area of scholarship within social media and image repair areas. This book fills a gap with its relevant cases, timely discussion, and appropriate application of image repair theory. Within the communication discipline, issues of race, gender, and image repair are not connected and are out of sync with the current conversations happening. It would seem that these strands of thought would be incompatible, but this book merges these areas in a seamless, well-written way. Students and media professionals need to understand that the connective tissues between these theories are popular culture and mediated communication, and this book does that. This book and its cases are valuable for scholars and will be a needed conversation starter in undergraduate and graduate courses. -- Natalie T.J. Tindall, Lamar University
Table of ContentsChapter 1: Effects of Image Repair Strategies William L. Benoit Chapter 2: Examining the Impact of Message Strategy on Organizational Image Patric R. Spence, Kenneth A. Lachlan, and Leah M. Omilion-Hodges Chapter 3: Exploring the Alignment of Image Repair Tactics to Audience Type John Gribas, James R. DiSanza, Nancy J. Legge, Karen Hartman, and Casey Santee Chapter 4: Crisis Communication Effectiveness: The Roles of Relationship History and Compassion Christopher Caldiero Chapter 5: An Empirical Test of Image Restoration Strategies J. D. Blosenhauser, Grant Cos, and Tracy R. Worrell Chapter 6: ‘I’m Sorry’ is Hard to Say for Lance Armstrong” Michel Haigh and Lauren Alwine Chapter 7: Responding to Criminal Accusations: An Experimental Examination of Aqib Talib’s 2011 Aggravated Assault Case Kenon A. Brown and Natalie A. Brown Chapter 8: Measuring the Enactment of IRT Via Social Media: What are Organizations and Stakeholders Saying During Crisis? Lisa V. Chewning Chapter 9 “Joker’s Remorse: An Examination of Failed Humor and Image Repair” Ryan R. Montague Chapter 10: Rejecting Parenthood: The Use and Effectiveness of Accounts in Defending Voluntary Childlessness Jeff Halford
