Description
Book SynopsisElizabeth Rodwell follows the conflict between mass media conglomerates and independent media creators as they worked to redefine what interactivity meant for Japan's television industry.
Trade Review“Across a polymorphous array of new media engagements, Elizabeth Rodwell questions how and with what affects/effects television is being recrafted in Japan following the ‘crisis’ of news dissemination during 3.11. Attentively ethnographic and analytically astute,
Push the Button explores the implications—political, social, and technological—of inviting viewers to interact so intimately with their televisual machines.” -- Anne Allison, author of * Being Dead Otherwise *
“Based on solid fieldwork with excellent theoretical analysis,
Push the Button provides a fascinating ethnographic overview of interactive television in Japan and offers striking new insights into media in the early twenty-first century. This wonderful book speaks to experts and newcomers alike—a real gem!” -- Ian Condry, author of * The Soul of Anime: Collaborative Creativity and Japan’s Media Success Story *
Table of ContentsAcknowledgments ix
Introduction. Pushing Buttons 1
1. The Interactive Consumer-Viewer: The Social TV Promotion Collective, Ratings, and Advertising 25
2. Interactivity and Gatekeeping:
The Compass and the Limits of Conservative Corporate Culture 46
3. Cultures of Independent Journalism: The Free Press Association of Japan, Independent Web Journal, and GoHoo 64
4. The New Interactive Television 89
5. Teaching Citizen Journalism: Media Activism and Our Planet-TV 108
Conclusion 129
Notes 143
Bibliography 163
Index 179
