Description

Book Synopsis

In recent years, the process and outlet for public speaking has grown with digital progressions such as TED talks and Facebook Live. Purposeful Communication in a Digital Age, 2nd Edition, provides a practical, step-by-step approach to developing and delivering effective speeches. Offering supplementary articles, case studies, and interviews with key leaders within the text and online, this is an all-in-one resource for the traditional, online, or hybrid classroom. The new edition devotes focus to presenting in the digital world, addressing both traditional and contemporary forms of presentation, and specifically directs students on seeking out credible sources when conducting research. Its eResource features video speech examples, classroom exercises, an instructor manual, and a quiz bank.



Table of Contents

Preface

  1. Communicating Clearly
  2. A Podium and a Purpose
  3. Analyzing the Crowd
  4. Speech Anxiety
  5. Supporting Your Speech
  6. The Introduction and Conclusion
  7. Preparing the Content of Your Speech
  8. The Informative Speech
  9. The Persuasive Speech
  10. Speaking Online
  11. Technology Works For You

Purposeful Communication in a Digital Age

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£142.50

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RRP £150.00 – you save £7.50 (5%)

Order before 4pm today for delivery by Sat 13 Dec 2025.

A Hardback by Arthur Koch, Arthur Koch

1 in stock


    View other formats and editions of Purposeful Communication in a Digital Age by Arthur Koch

    Publisher: Taylor & Francis
    Publication Date: 5/31/2018 12:00:00 AM
    ISBN13: 9781138082182, 978-1138082182
    ISBN10: 113808218X

    Description

    Book Synopsis

    In recent years, the process and outlet for public speaking has grown with digital progressions such as TED talks and Facebook Live. Purposeful Communication in a Digital Age, 2nd Edition, provides a practical, step-by-step approach to developing and delivering effective speeches. Offering supplementary articles, case studies, and interviews with key leaders within the text and online, this is an all-in-one resource for the traditional, online, or hybrid classroom. The new edition devotes focus to presenting in the digital world, addressing both traditional and contemporary forms of presentation, and specifically directs students on seeking out credible sources when conducting research. Its eResource features video speech examples, classroom exercises, an instructor manual, and a quiz bank.



    Table of Contents

    Preface

    1. Communicating Clearly
    2. A Podium and a Purpose
    3. Analyzing the Crowd
    4. Speech Anxiety
    5. Supporting Your Speech
    6. The Introduction and Conclusion
    7. Preparing the Content of Your Speech
    8. The Informative Speech
    9. The Persuasive Speech
    10. Speaking Online
    11. Technology Works For You

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