Description

Book Synopsis


Table of Contents

About the Authors vii

Acknowledgments ix

Introduction xi

1 Public Relations: Socially Responsible or Work of the Devil 1

2 Role of Theory: Affirming and Advancing Professional Practice 27

3 Excellence Theory: Public Relations as Strategic Communication Management 55

4 Contingency Theory: Strategic Conflict Management 83

5 Rhetorical Theory: Shared Empowerment Through Discourse 115

6 Critical Theory: Critiquing Discourse Processes, Meaning, and Power 143

7 Issues, Crisis, and Risk Communication and Management 173

8 Public Relations and Measurement Challenges 201

9 Public Relations and Ethical Challenges: Being a Saint, Not a Sinner 223

10 Publics, Stakeholders, and Other Voices 249

11 Public Relations and Relationships 275

12 The Role of Public Relations Professionals and Leadership Challenges 301

13 Current Trends and Issues in Building Public Relations Theories 339

Index 369

Public Relations Theory Capabilities and

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    A Paperback / softback by Jae-Hwa Shin, Robert L. Heath

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      Publisher: John Wiley and Sons Ltd
      Publication Date: 28/12/2020
      ISBN13: 9780470659311, 978-0470659311
      ISBN10: 0470659319
      Also in:
      Sociology and anthropology

      Description

      Book Synopsis


      Table of Contents

      About the Authors vii

      Acknowledgments ix

      Introduction xi

      1 Public Relations: Socially Responsible or Work of the Devil 1

      2 Role of Theory: Affirming and Advancing Professional Practice 27

      3 Excellence Theory: Public Relations as Strategic Communication Management 55

      4 Contingency Theory: Strategic Conflict Management 83

      5 Rhetorical Theory: Shared Empowerment Through Discourse 115

      6 Critical Theory: Critiquing Discourse Processes, Meaning, and Power 143

      7 Issues, Crisis, and Risk Communication and Management 173

      8 Public Relations and Measurement Challenges 201

      9 Public Relations and Ethical Challenges: Being a Saint, Not a Sinner 223

      10 Publics, Stakeholders, and Other Voices 249

      11 Public Relations and Relationships 275

      12 The Role of Public Relations Professionals and Leadership Challenges 301

      13 Current Trends and Issues in Building Public Relations Theories 339

      Index 369

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