Description
Book SynopsisThis volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.
Trade Review"Den Herausgebern ist es [...] gelungen, zukunftsweisende Beiträge der Kommunikationsmanagement- und PR-Forschung und deren nationale sowie internationale Vertreter in einem Band zusammenzuführen, der konzeptionell überzeugt und den derzeitigen nationalen und internationalen Forschungsstand einfängt." www.pr-guide.de, 19.06.2009
Table of ContentsChapters written by: Robert L. Heath - James E. Grunig – Larissa A. Grunig – Steve May – Ronél Rensburg – David McKie – Jaquie L’Etang – Dejan Vercic – Peggy Simcic Brønn – Jesper Falkheimer – Jakko Lehtonen – Susanne Holström – Finn Frandsen – Claudia Mast – Anna Maria Theis-Berglmair – Romy Fröhlich – Ulrike Röttger – Peter Szyszka – Juliana Raupp – Benno Signitzer – Kurt Imhof – and many more
