Description

This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.

Public Relations Research: European and International Perspectives and Innovations

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Hardback by Ansgar Zerfaß , A. A. van Ruler

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This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant... Read more

    Publisher: Springer Fachmedien Wiesbaden
    Publication Date: 11/04/2008
    ISBN13: 9783531156026, 978-3531156026
    ISBN10: 3531156020

    Number of Pages: 449

    Description

    This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.

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