Description

Book Synopsis
Provides know-why as well know-how. Edward Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career.

Public Relations

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    A Paperback by Edward L. Bernays

    3 in stock


      View other formats and editions of Public Relations by Edward L. Bernays

      Publisher: John Wiley & Sons
      Publication Date: 7/30/2013 12:00:00 AM
      ISBN13: 9780806114576, 978-0806114576
      ISBN10: 0806114576

      Description

      Book Synopsis
      Provides know-why as well know-how. Edward Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career.

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