Description

Provides know-why as well know-how. Edward Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career.

Public Relations

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Paperback by Edward L. Bernays

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Provides know-why as well know-how. Edward Bernays explains the underlying philosophy of public relations and the PR methods and practices... Read more

    Publisher: John Wiley & Sons
    Publication Date: 7/30/2013 12:00:00 AM
    ISBN13: 9780806114576, 978-0806114576
    ISBN10: 0806114576

    Number of Pages: 388

    Not Just Books , Stationery

    Description

    Provides know-why as well know-how. Edward Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career.

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