Description
Book SynopsisTrade Review“Public diplomacy is increasingly important in this era of information and social media. Few people are better placed to guide you through the public aspects of diplomacy than Nick Cull, and he does it deftly in this book.”
Joseph Nye, Harvard University and author of The Future of Power
“Nick Cull’s work has long been foundational for each student, teacher, researcher, and practitioner of public diplomacy, and this book is a tremendous service to all of us. His painstaking historical research and astute analysis of current events make this a must-read for anyone who wants to help shape the future of the field.”
Katherine A. Brown, President & CEO, Global Ties US
“There is substance of considerable value in this book… In imaginative prose [Nick Cull] frames concepts, explains practitioners’ tools and methods, and offers much to ponder and debate… We learn a great deal from his analysis...”
Bruce Gregory, Diplomacy's Public Dimension: Books, Articles, Websites
Table of Contents
- Preface and Acknowledgments
- List of Figures
- List of Abbreviations
- 1 Diplomacy through Foreign Public Engagement: Core Terminology and History
- 2 Listening: The Foundational Skill
- 3 Advocacy: The Cutting Edge
- 4 Culture: The Friendly Persuader
- 5 Exchange and Education: The Soul of Public Diplomacy
- 6 International Broadcasting: The Struggle for News
- 7 Nation Brands and Branding: The Metaphor Run Amok
- 8 Partnership: The Emerging Paradigm
- Conclusion: Public Diplomacy and the Crisis of Our Time
- Notes
- Select Bibliography
- Index
