Description

Book Synopsis
This book presents a series of new ideas in 16 chapters about trust in a variety of contexts and across disciplines. The chapters highlight the broad contexts to which trust research has been applied from e-commerce to on-line marketplaces, recommendation agents, school principals, project management, network security, trust games, investment in charitable organisations, and more. These varied contexts all show the same overall conclusion that trust is a central part of human decision making whether it applies to another person, social group, organisation, unknown market players, or even technology artefacts. Importantly, the book shows how trust can be built, and how these antecedents apply, overlapping, across scenarios from on-line marketplaces to novice school principals to charitable organisation, and to many other contexts.

Psychology of Trust: New Research

    Product form

    £189.74

    Includes FREE delivery

    RRP £252.99 – you save £63.25 (25%)

    Order before 4pm today for delivery by Thu 25 Jun 2026.

    A Hardback by David Gefen

    2 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Psychology of Trust: New Research by David Gefen

      Publisher: Nova Science Publishers Inc
      Publication Date: 01/09/2013
      ISBN13: 9781628085525, 978-1628085525
      ISBN10: 1628085525
      Also in:
      Psychology: emotions

      Description

      Book Synopsis
      This book presents a series of new ideas in 16 chapters about trust in a variety of contexts and across disciplines. The chapters highlight the broad contexts to which trust research has been applied from e-commerce to on-line marketplaces, recommendation agents, school principals, project management, network security, trust games, investment in charitable organisations, and more. These varied contexts all show the same overall conclusion that trust is a central part of human decision making whether it applies to another person, social group, organisation, unknown market players, or even technology artefacts. Importantly, the book shows how trust can be built, and how these antecedents apply, overlapping, across scenarios from on-line marketplaces to novice school principals to charitable organisation, and to many other contexts.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account