Description

Book Synopsis
This book takes an engaging look at the significance of traditional proverbs and their variation in the modern world. From sales pitch to propagandistic tool, Wolfgang Mieder looks at how we adapt proverbs to rapidly changing social attitudes the original wording of proverbs changes to fit modern advertising slogans or political rhetoric, misogynist sayings become feminist slogans, and late medieval woodcuts illustrating proverbs find their modern equivalents in political cartoons and comic strips. The book is richly illustrated and contains name, subject, and proverb indexes.

Trade Review
«…Mieder cannot do wrong as far as the proverb is concerned…I have admired his work and his encyclopedic knowledge of the topic for a long time…» (W.F.H. Nicolaisen, University of Aberdeen)
«Having done more for proverbs than anyone since Benjamin Franklin and Poor Richard, Wolfgang Mieder is still not finished with the subject…this (is a) charming…book.» (Kenneth Turan, The Los Angeles Times Book Review)

Proverbs Are Never Out of Season

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    RRP £32.95 – you save £1.65 (5%)

    Order before 4pm tomorrow for delivery by Fri 7 Aug 2026.

    A Paperback by Wolfgang Mieder, Carolyn Dundes, Wolfgang Mieder

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      Publisher: Peter Lang Publishing Inc
      Publication Date: Publication Date: 1/25/2012 12:05:00 AM
      ISBN13: 9781433119910, 978-1433119910
      ISBN10: 1433119919

      Description

      Book Synopsis
      This book takes an engaging look at the significance of traditional proverbs and their variation in the modern world. From sales pitch to propagandistic tool, Wolfgang Mieder looks at how we adapt proverbs to rapidly changing social attitudes the original wording of proverbs changes to fit modern advertising slogans or political rhetoric, misogynist sayings become feminist slogans, and late medieval woodcuts illustrating proverbs find their modern equivalents in political cartoons and comic strips. The book is richly illustrated and contains name, subject, and proverb indexes.

      Trade Review
      «…Mieder cannot do wrong as far as the proverb is concerned…I have admired his work and his encyclopedic knowledge of the topic for a long time…» (W.F.H. Nicolaisen, University of Aberdeen)
      «Having done more for proverbs than anyone since Benjamin Franklin and Poor Richard, Wolfgang Mieder is still not finished with the subject…this (is a) charming…book.» (Kenneth Turan, The Los Angeles Times Book Review)

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