Description

Book Synopsis

Originally published by Stevenson, Inc., this practical resource provides nonprofit organizations with information to help improve prospect research efforts and maximize results. It features proven and new methods and research strategies to uncover major gifts to make fundraising more successful.

Important topics include:

  • Prospect management systems
  • Key research strategies
  • Predictive models
  • Prospect screening
  • Essential research resources
  • Prospect research
  • Prospect databases
  • Ask amounts
  • Effective peer screening
  • Mining and prioritizing prospects
  • Building mailing lists
  • Prospect identification
  • Tracking prospects
  • Managing data
  • Trends in research and technology

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Prospect Research Fundamentals

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    A Paperback / softback by Elizabeth Dollhopf-Brown

    £51.75

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    RRP £57.50 – you save £5.75 (10%)

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      Book details

      Publisher John Wiley & Sons Inc
      Published 9 July 2013
      ISBN-13 9781118690413
      978-1118690413
      ISBN-10 1118690419

      Description

      Book Synopsis

      Originally published by Stevenson, Inc., this practical resource provides nonprofit organizations with information to help improve prospect research efforts and maximize results. It features proven and new methods and research strategies to uncover major gifts to make fundraising more successful.

      Important topics include:

      • Prospect management systems
      • Key research strategies
      • Predictive models
      • Prospect screening
      • Essential research resources
      • Prospect research
      • Prospect databases
      • Ask amounts
      • Effective peer screening
      • Mining and prioritizing prospects
      • Building mailing lists
      • Prospect identification
      • Tracking prospects
      • Managing data
      • Trends in research and technology

      Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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