Description
Book SynopsisClearly indicates how to communicate with a variety of groups to obtain public support. This book is very easy to read and understand and has a wealth of examples.
Anne Roede Giddings, Assistant Superintendent
Ansona Public Schools, CT
The examples spur thought on how schools can best communicate with their communities. The book is truly a practitioner's handbook that any educator can learn from and immediately put into use.
Bruce Deterding, Principal
Wichita Heights High School, Wichita, KS
Project a positive school image in your community through effective communication!
Novice and experienced school leaders will find this updated edition of a bestseller packed with techniques for delivering a school's message effectively to internal and external constituencies and strengthening the partnership between schools, families, the community, and the private sector.
Based on examples from successful schools, this compre
Trade Review
"A good base that can be used immediately. I would recommend it for university classes and to colleagues." -- William A. Sommers, Senior Fellow
"Warner says upfront her book is light on theory but heavy on practicality, which busy school leaders will welcome because their action-packed schedules allow little time to find successful strategies that can be adapted to their individual schools." -- The School Administrator, October 2010, Vol. 67(9)
“Clearly indicates how to communicate with a variety of groups to obtain public support. This book is very easy to read and understand and has a wealth of examples.” -- Anne Roede Giddings, Assistant Superintendent
"The examples spur thought on how schools can best communicate with their communities. The book is truly a practitioner’s handbook that any educator can learn from and put immediately into use." -- Bruce Deterding, Principal
Table of Contents
List of Resources and Sample Documents Foreword by Jay Mathews Preface to the Third Edition Acknowledgments About the Author Part I. Establishing Communication 1. The Foundation of Success The Communication Process Dealing With Perceptions Opinion Leaders Getting the Word Out 2. Making Your Schools Stand Out Improving Your Image Strategic Planning: The Key to Organizational Success Developing a Marketing Plan Ideas to Help You Get Started References and Suggested Readings 3. Internal Communication Techniques for Improving Staff Communication Techniques for Improving Student Communication References and Suggested Readings 4. Publications/Electronic Communications Newsletters Technology Tools Monthly Calendar/Menu Parent/Student Handbooks Brochures and Flyers Language Suggestions for Better Writing References and Suggested Readings 5. Media Relations Building a Working Relationship With Reporters Getting Your Story to the Media Writing a News Release Preparing a Media Tip Sheet Writing a Public Service Announcement (PSA) Dealing With Newspapers Using Television Effectively Working With Radio Tips for Talking to the Media References and Suggested Readings Part II. Building and Strengthening Partnerships 6. Building Your Team Who Makes Up the Team Successful Teams Communicate Well The Leader as Facilitator Defining the Task Getting to Work References and Suggested Readings 7. Involving Parents in School Effective Educators Seek Parent Support Ways to Involve Parents Changing Demographics of the American Family Hard-to-Reach Parents Parents Needed for Political and Economic Support References and Suggested Readings 8. Community Outreach Getting the Community Involved References and Suggested Readings 9. Rallying Support for Public Education Career and Vocational-Technical Education How State Coalitions Are Raising Support for Public Education 10. Strengthening and Showcasing Instruction Cooperative Learning Authentic Instruction Problem-Based Learning Interdisciplinary Units Incorporating Technology Multiple Intelligences Assessment References and Suggested Readings Part III. Acknowledging Change 11. Crisis Management Organizing a Crisis Planning Committee Developing a Crisis Plan School Crisis Team Managing the Crisis Communicating the Situation After the Crisis A Private Crisis References and Suggested Readings 12. Data Gathering: Road Map for Accomplishments Types of Data Gathering Identifying Your Target Audience Deciding What to Ask Collecting Data From Other Sources Evaluating and Reporting the Results References and Suggested Readings 13. Communicating With (New) Technology: Going Beyond Web Sites Techno Terminology Internet Behavior Tracking
