Description

Project Marketing: Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging subject. Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with marketing of large and complex projects such as the construction of buildings and power stations.

Project Marketing: Beyond Competitive Bidding

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£50.99

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Paperback / softback by Bernard Cova , Pervez Ghauri

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Project Marketing: Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging subject. Project... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 22/03/2002
    ISBN13: 9780471486640, 978-0471486640
    ISBN10: 0471486647

    Number of Pages: 240

    Non Fiction , Business, Finance & Law

    Description

    Project Marketing: Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging subject. Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with marketing of large and complex projects such as the construction of buildings and power stations.

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