Description

Book Synopsis

Project Management for Book Publishers provides readers with a solid understanding of efficient processes and workflows for content creation, product development, and the marketing and distribution of both physical and digital products.

Digital has brought more data, more training, and more accountability to the publishing process. But it has also shone light on how systems designed initially around print-first publications are ill-equipped to support an industry of now would-be digital media companies. This book addresses some of the major challenges for publishing houses facing this reality, including how to create a digital-aware workflow, implementing quality assurance procedures, and using different management systems to develop an efficient workflow. Beginning by explaining project and product management practices used throughout technology and media companies, it then delves into when and how these principles can be applied to the publishing workflow. Topics co

Project Management for Book Publishers

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    A Paperback by John Rodzvilla

    £34.99

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      Book details

      Publisher Taylor & Francis
      Imprint Taylor & Francis Ltd
      Published 1/18/2024
      ISBN-13 9781032516721
      978-1032516721
      ISBN-10 1032516720
      Also in:
      History

      Description

      Book Synopsis

      Project Management for Book Publishers provides readers with a solid understanding of efficient processes and workflows for content creation, product development, and the marketing and distribution of both physical and digital products.

      Digital has brought more data, more training, and more accountability to the publishing process. But it has also shone light on how systems designed initially around print-first publications are ill-equipped to support an industry of now would-be digital media companies. This book addresses some of the major challenges for publishing houses facing this reality, including how to create a digital-aware workflow, implementing quality assurance procedures, and using different management systems to develop an efficient workflow. Beginning by explaining project and product management practices used throughout technology and media companies, it then delves into when and how these principles can be applied to the publishing workflow. Topics co

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