Description
Book SynopsisA fully updated guide to the state-of-the-art guidelines, strategies, and new technologies in modern event planning A must-have resource for every event planner, manager, caterer, and student, this in-depth guide covers all aspects of the event planning process.
Table of ContentsForeword—Andrew Walsh vii
Series Editor Foreword—Dr. Joe Goldblatt, CSEP xi
Preface xiii
Dedication xviii
Acknowledgments xix
PART I ASSESSMENT 1
1 Anatomy of an Event 3
2 Creating the Event Plan 31
3 Developing the Event Site 59
4 Providing the Event Infrastructure 91
PART II ANTICIPATION AND ARRIVAL 121
5 Accommodating the Audience 123
PART III ATMOSPHERE 155
6 Coordinating the Environment 157
7 Fundamentals of the Production 189
PART IV ACTIVITY 219
8 Staging an Engaging Experience 221
9 Ancillary Programs 249
PART V APPETITE AND AMENITIES 277
10 Food and Beverage Operations 279
11 Making Event Memories 303
PART VI ADMINISTRATION 327
12 Safe Operations 329
13 Vendors and Volunteers 369
14 Knowledge Management 399
15 Sustainable Success 425
Appendix 1: Sample Client Interview Form 449
Appendix 2: Sample Change Order Form 456
Appendix 3: Sample Site Inspection Checklist 457
Appendix 4: Event “Survival” Kit 464
Appendix 5: References 466
Index 477
