Description

With the massive amount of brands present in the market and the abundance of products offered, identifying a brand has become increasingly difficult. Developing a trademark is now an absolute necessity: a brand must multiply the signals which set its message apart from everyone else.This book will analyse and help conceive the identification codes a brand will use on all its communication grounds - logos, signage and packaging - without forgetting marketing and merchandising strategies.

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Paperback / softback by Armelle Claude , Eric Rabillier

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With the massive amount of brands present in the market and the abundance of products offered, identifying a brand has... Read more

    Publisher: Esmod Editions
    Publication Date: 20/07/2017
    ISBN13: 9782909617497, 978-2909617497
    ISBN10: 2909617491

    Number of Pages: 96

    Non Fiction , Art & Photography

    Description

    With the massive amount of brands present in the market and the abundance of products offered, identifying a brand has become increasingly difficult. Developing a trademark is now an absolute necessity: a brand must multiply the signals which set its message apart from everyone else.This book will analyse and help conceive the identification codes a brand will use on all its communication grounds - logos, signage and packaging - without forgetting marketing and merchandising strategies.

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