Description

Book Synopsis
With the massive amount of brands present in the market and the abundance of products offered, identifying a brand has become increasingly difficult. Developing a trademark is now an absolute necessity: a brand must multiply the signals which set its message apart from everyone else.This book will analyse and help conceive the identification codes a brand will use on all its communication grounds - logos, signage and packaging - without forgetting marketing and merchandising strategies.

Products Environment

    Product form

    £29.25

    Includes FREE delivery

    RRP £32.50 – you save £3.25 (10%)

    Order before 4pm tomorrow for delivery by Tue 14 Jul 2026.

    A Paperback / softback by Armelle Claude, Eric Rabillier, Thierry Petit

    15 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Products Environment by Armelle Claude

      Publisher: Esmod Editions
      Publication Date: 20/07/2017
      ISBN13: 9782909617497, 978-2909617497
      ISBN10: 2909617491
      Also in:
      Fashion and textile design

      Description

      Book Synopsis
      With the massive amount of brands present in the market and the abundance of products offered, identifying a brand has become increasingly difficult. Developing a trademark is now an absolute necessity: a brand must multiply the signals which set its message apart from everyone else.This book will analyse and help conceive the identification codes a brand will use on all its communication grounds - logos, signage and packaging - without forgetting marketing and merchandising strategies.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account