Description

Book Synopsis
This book provides, in part 1, a macro perspective of the Indian market and discusses a few important conceptual terms related to managing fast moving consumer product lines and product mix. The focus of this book is on how to formulate such strategies for a product or service in questions.

Product Management in India

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A Paperback / softback by Ramanuj Mujamdar

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    Publisher: PHI Learning
    Publication Date: 15/08/2004
    ISBN13: 9788120312524, 978-8120312524
    ISBN10: 812031252X
    Also in:
    Production and quality control management

    Description

    Book Synopsis
    This book provides, in part 1, a macro perspective of the Indian market and discusses a few important conceptual terms related to managing fast moving consumer product lines and product mix. The focus of this book is on how to formulate such strategies for a product or service in questions.

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