Description

Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes; their strategic, tactical and operational benefits and implementation challenges. The book has been written for managers, business users as well as students, and illustrates the different concepts with practical cases from companies like Coca Cola, Nikon and Thomas Cook.

Product Information Management: Theory and Practice

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£64.99

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Hardback by Jorij Abraham

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Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they... Read more

    Publisher: Springer International Publishing AG
    Publication Date: 19/05/2014
    ISBN13: 9783319048840, 978-3319048840
    ISBN10: 3319048848

    Number of Pages: 179

    Non Fiction , Business, Finance & Law

    Description

    Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes; their strategic, tactical and operational benefits and implementation challenges. The book has been written for managers, business users as well as students, and illustrates the different concepts with practical cases from companies like Coca Cola, Nikon and Thomas Cook.

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